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For years Google had one of the most pristine reputations in the Valley.
It took care of its employees, allowed them to work on personal projects, and explore big ides.
Open source software embraced, and the perks were out of this world.
After Microsoft had dominated technology for years, it was a refreshing change of pace.
However, in the last few years a lot has changed. The tech world has started to turn against Google.
It largely boils down to two decisions: Android and Google+.
To make Google's mobile and social strategies work it has been forced to abandon some of its ideals, and make new enemies along the way.
We've gathered all the reasons people are starting to say Google went from believing in "don't be evil" to being an evil company.
Google forces users to sign up for Google+.
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When you sign up for Gmail, you are now automatically signed up for Google+.
Whether you want to assign yourself to Google's social network or not, Google makes you sync up with a network where anyone can follow you and track what you are voting up and down.
Google monkeyed with search, jamming in Google+ results
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Google made a huge change to its search engine recently called "Search Plus Your World," which includes personalized search results based on your Google+ circles.
It's moving further and further away from its purely democratized search by giving extra favor to companies and individuals that effectively utilize Google+ to game up their search ranking.
You can disable the personalized search options, but by default they are enabled.
Google requires some users to log into Google+ to vote up a YouTube video.
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Wil Wheaton had a seething blog post on his site earlier this week when he discovered he had to connect to Google+ to vote up a video on YouTube.
The result is that video producers might lose out on potential votes up on videos, which are directly proportional to revenue in most occasions, because users don't want to sign up for Google+.
See the rest of the story at Business Insider